Yesterday, Microsoft Corporation made a significant statement. The business disclosed that it will release “Designer,” a programme for designing graphic images. There will be a premium version of Microsoft Designer in addition to a free version. This function will be incorporated by the firm into Microsoft’s “Office Family Bucket.” The market leader in design software, “Canva,” is the goal of Microsoft’s design programme. The latter states that it has 100 million active users per month. An investment transaction last year valued Sydney, Australia-based Canva’s creator at $40 billion. As a result, it is among the most valuable private technology companies in the world.
However, there have been a few instability this year. Inflation, recession, the pandemic’s aftermath, and other economic downturns have all occurred. The stock values of software companies have fallen as a result of these factors. Blackbird Ventures, a pioneering investor in Canva, changed the company’s valuation. Only roughly ₹21099.08 million is the company’s most recent valuation.
Microsoft recently introduced a new subscription price structure for its Office products. Microsoft has been adding new goods to the membership package to demonstrate that it is worthwhile to pay for membership. Microsoft increased the cost of some office suites for business users earlier this year. Microsoft Office is the undisputed leader in the market for office supplies worldwide. However, a lot of businesses are vying for its position. Google presents the most ferocious rivalry.
ANVA TO ADD MORE FUNCTIONS SIMILAR TO OFFICE
Thomas Kurian, the CEO of Google’s cloud computing division, made a significant announcement a few days ago. He asserts that there are now 8 million paid users of Google’s online office programme, “Workspace.” There were just 6 million paid members as of April 2020. Canva is getting ready to complement additional Office features. A presentation picture creation development tool, comparable to Microsoft PowerPoint, was introduced by the software in 2021. The business had a document editing programme ready to compete with Microsoft Word in August.
55,000 paid teams are currently using Canva’s office software, according to the business. These users work for large corporations like Salesforce, FedEx, Pepsi, Pepsi, Amazon, and others.
DESIGNER FROM MICROSOFT TO TAKE ON CANVA
According to a Microsoft representative, Designer was created with everyday individuals in mind. However, this design programme is actually extremely helpful as well. Users in businesses, governments, and educational institutions can benefit from it. Designer also focuses on these markets because these are important Microsoft consumer bases. The business will watch for user feedback after the launch. If there is a favourable response, Microsoft Designer will expand its reach. Of course, this also refers to business global deployment.
The state of the world economy right now is not good. Some businesses have started to implement strategies to cut operating expenses. The majority of businesses are using fewer different product brands. There are rumours that Canva may be impacted by Microsoft graphic design products. Due to the current membership package for Office, users might choose Microsoft. They won’t have to pay extra as a result.
According to Microsoft CEO Satya Nadella, the corporation enjoys unmatched advantages. This relates to the competition, of course. It asserts that the business makes it simple for enterprises to accomplish more with less. The CEO also asserts that Microsoft’s digital goods and services are unrivalled.
MICROSOFT VS ADOBE
Will Microsoft Designer’s connection with Adobe be impacted? There is currently no response to this query. The American company Adobe Corporation is a leading name in graphic image design. The business offers the “Adobe Express” design tool for free. There are numerous templates and image resources available with this programme. If Microsoft releases any free design tools, it will also start to compete with Adobe.
This year, Bank of America organised a gathering. Vice President of investor relations at Adobe, Jonathan Vaas, gave a speech. He asserts that Canva is widely used by beginners in graphic design. He asserts, however, that when they break into the professional ranks, they switch to Adobe users. It’s crucial to remember that Microsoft and Adobe work closely together. More than 30 products have been developed by the two businesses. According to a Microsoft official, Adobe will continue to be a significant strategic partner of Microsoft in the future. It asserts that Microsoft Designer won’t have any negative effects on its partnership with Adobe.
