Maruti Suzuki India is preparing to be the preferred option for the country’s urban and affluent population. By March 2025, the business aims to have 57 additional Nexa showrooms, which are their premium locations. This action is being taken as interest in their high-end vehicles continues to grow.
The Senior Executive Officer for Marketing and Sales, Shashank Srivastava, provided this information on Thursday. Currently, the nation is home to 468 Nexa showrooms, with the first one debuting in July 2015 in Dwarka, New Delhi.
According to Srivastava, Nexa accounted for around 31.9% of Maruti Suzuki India’s overall sales up until last July, up from 22.4% for the entire FY23 (2022-23). Out of Maruti Suzuki’s seventeen passenger car models, the top eight are sold through Nexa showrooms: Baleno, Ignis, Grand Vitara, Jimny, Fronx, Ciaz, Invicto, and XL6. The remaining versions are offered at the business’ 2,842 Arena stores. In addition to this, the business also offers the Super Carry commercial vehicle for sale through several retail locations.
Maruti Suzuki has concentrated on boosting its market share in the utility vehicle (UV) segment, the industry with the quickest rate of expansion, over the past few years. They have introduced vehicles in this category such the Grand Vitara, Jimny, Fronx, and Invicto (their first car costing more than Rs 20 lakh).
According to data from the Society of Indian Automobile Manufacturers, this strategic change enabled Maruti Suzuki increase its market share in the UV class to 23.12% in the first quarter of FY24 from 17.4% in the same time the year prior.
Nexa was created to introduce Maruti Suzuki to a new class of customer. Maruti Suzuki was renowned for its dependability, quality, extensive network, affordable maintenance, and excellent value. As the economy expanded, we identified a set of consumers who used various factors when making purchases, according to Srivastava.
Design, features, and technology are more important to this group than cost or fuel efficiency. Compared to Arena clients, Nexa customers tend to be a little bit younger and more urban. Additionally, they make somewhat more money each month — about Rs. 90,000 for Nexa clients vs Rs. 65,000 for Arena users.
In the Indian auto industry’s sales channels, Nexa achieved second place in July. Arena, Hyundai, Tata Motors, and Nexa were the top four sales channels in the FY22 period. Srivastava, who has worked for the company for more than three decades, is confident in Nexa’s future success.
By FY31, Maruti Suzuki plans to have a range of roughly 28 models, six of which would be electric cars (EVs), according to Chairman R C Bhargava’s statement in the most recent annual report of the business. The company now has 18 variants available. Up till FY31, Bhargava projects that the Indian auto industry will increase at a six percent yearly rate.
He notes that the business is about to enter Maruti 3.0, which is the third phase of its growth. Bhargava admits the unexpected difficulties that lie ahead. Suzuki Motor Corporation contributed by creating the Gujarat factory, and it took four decades to attain a capacity of 2 million units. The new challenge—adding the following 2 million units in just nine years—is concisely laid out by Bhargava.
