based on numerous reports, a rendering of the Apple iPhone 15 Pro MaxBelow is the TECHNIZO CONCEPT 08/04 Update. This article first appeared on August 1.
The debut of Apple’s iPhone 15 series is approaching, but a recent source has revealed that the road to the anticipated launch date of September is not going well. And the iPhone 15, Apple’s premium model, has taken the biggest impact.
The Elec reports that due to a number of manufacturing issues, LG Display and BOE have yet to receive Apple’s approval to create screens for the iPhone 15 Pro Max. As a result, the model’s initial availability is anticipated to be severely constrained.
The record-breaking new tiny bezels for the iPhone 15 Pro and iPhone 15 Pro Max are reported to be the root of the problems, while supply concerns for the latter’s unique new periscope camera have made matters worse. The new 48-megapixel cameras in the iPhone 15 and iPhone 15 Plus have production problems as well. While Sony and LG Innotek have encountered production-line problems when manufacturing the 48MP and periscope cameras, respectively, LG Display and BOE are having difficulty integrating Dynamic Island cuts into the screens.
Apple allegedly responded by concentrating production on the iPhone 15 Pro in an effort to maintain a 50/50 split between Pro and non-Pro versions. Though considerable price increases for the iPhone 15 Pros may prevent that this time around, the iPhone 14 Pro and Pro Max models last year significantly outsold the iPhone 14 and iPhone 14 Plus at launch.
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How soon will the production problems be fixed? According to The Elec, camera yields are gradually increasing, and Apple has requested that Samsung attempt to fill any panel shortages caused by LG Display and BOE, the latter of which is not anticipated to resolve its issues until 2024. Although there is disagreement among sources as to whether the iPhone 15 versions won’t go on sale until Q4, Apple is still anticipated to introduce all of them in September.
Upgraders who are willing to wait or reserve early will receive iPhone 15 and iPhone 15 Plus models with Dynamic Island designs, A16 chipsets, and a 48-megapixel primary camera that are very similar to the iPhone 14 Pro and Pro Max variants.Customers who purchase the iPhone 15 Pro and Pro Max will receive additional improvements as a result of its problematic yet appealing extremely small bezels, next-generation 3nm A17 chipsets, titanium bodies, new solid-state Action buttons, and improved UWB. Additionally, all iPhone 15 versions will have USB-C instead of Lightning connectivity and smarter, cooler stacked battery technology.
08/03 Update: Apple analyst Ming-Chi Kuo has made additional startling claims regarding the release of the iPhone 15. In a blog post, Kuo claims that, based on his shipment projections, “demand for the iPhone 15 [range] is lower than that of the iPhone 14.”
This is noteworthy because the closure of a key Hon Hai supplier’s Zhengzhou factory in November 2022 reduced the number of iPhone 14 units that could be shipped. Apple will have a problem if iPhone 15 shipment predictions are lower than these restricted figures.
Kuo expands on this, stating:
“2H23 shipment predictions for Apple’s hardware items are usually always less optimistic than 2H22 predictions. Therefore, this financial report is unlikely to have a beneficial impact on the stock prices of the majority of suppliers unless Apple makes it apparent that it is optimistic about market demand in 2H23 or 2024.
I continue to anticipate that there will be a very small initial supply of the iPhone 15 Pro Max due to manufacturing concerns. However, following a number of incremental iPhone updates, Apple might need to take more steps in 2024 to pique customers’ interest again.
08/04 Update: It appears that Apple has given the go-ahead for its customary September launch event, regardless of whether sales of the iPhone 15 series will be postponed. 9to5Mac notes
Mobile carriers have reportedly asked staff members not to take days off on September 13 in light of a significant smartphone announcement, according to multiple sources with knowledge of the situation who spoke to 9to5Mac.
Even while this isn’t conclusive evidence, mobile carriers have a history of making these statements on days that ended up being iPhone launch dates. As for the actual day, a Wednesday, it might represent a change at Apple. Prior to the iPhone 14 lineup’s announcement last year, the company’s preference for Tuesdays for iPhone debuts was broken. on September 7th, Wednesday.
My opinion? All iPhone 15 models are likely to go on sale at once, however there may not be much iPhone 15 Pro Max stock available. So if that’s the model you’re after, I’d suggest acting quickly.
