Flipverse is a metaverse space where customers can discover products in a photorealistic virtual destination and shop on the Flipkart App. Flipverse was launched yesterday by Flipkart, India’s domestic e-commerce platform, in partnership with eDAO, a Polygon-incubated organisation that designs and launches global art, media, and entertainment IPs at scale.
Flipverse will give customers access to a variety of brands, Supercoins, and digital collectibles while providing them with gamified, interactive, and immersive purchasing experiences in the digital world.
In a metaverse where communication is two-way, the launch’s goal is to “reverse” the shopping narrative and bring customers closer to their favourite companies. Flipkart’s recently released platform, FireDrops, which can be accessible from the e-commerce site’s app, will have Flipverse available on it.
With the help of Flipverse, a variety of brands will be able to develop original product introductions, discovery, and engaging user experiences. Brands will be able to generate and create their metaverse-ready digital twins in the virtual world thanks to this at the same time. The digital twin can then use brands’ items, take advantage of promotions, and win digital collectibles that open up exclusive opportunities.
In this first edition of Flipverse, a wide range of firms will embrace the concept of a virtual theatre to showcase their goods and promotions, from sportswear, wearable gadgets, and fashion to home appliances and cosmetics.
Numerous companies will take part in this edition, including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes, Himalaya, and Butterfly India. The initial version of Flipverse is only available on Android and will be available for one week. The goal is to introduce Flipverse to millions of people and usher in the age of online buying.
Amazon, Flipkart’s primary rival, recently debuted “AmazonMetaworld,” a metaverse of digital experiences, in a number of cities during the company’s Great Indian Festival (GIF) event. Both Amazon employees and customers have access to physical experience centres where they may create virtual personas, put on VR headsets, compete with others, earn points, win prizes, and engage with social media influencers.
