Everyone wants to know if Motorola stays out of the competition with more well-known brands like Apple and Samsung. Motorola has been concentrating on its flagship products, much to the joy of its followers. These gadgets, however, turned out to be merely higher mid-rangers. Notably, higher-end Motorola phones are currently not available in the USA. Additionally, the company’s top phones aren’t sold in Europe either.
Motorola appears to have chosen a course of action that involves staying out of the way of the larger players. It seems that the top manufacturers control the American smartphone market. Also unknown is how Motorola intends to survive with more well-known brands in the smartphone market without going up against them. As an alternative, the formerly well-known brand can altogether avoid entering Markets are dominated by companies like Apple and Samsung.
FLAGSHIPS FROM MOTOROLA FAILED TO ATTAIN POPULARITY
When Motorola was a part of Google, it produced a tonne of fantastic cellphones. These gadgets also have a simple user interface and frequent upgrades. Furthermore, there were no issues on the devices. The second-generation Moto X gadget served as an influence for the Google Nexus 6. This was also a respectable offer. However, since then, things have started to become worse, especially in the US. Notably, Motorola has a dedicated following.
However, the business continues to behave strangely. It releases subpar devices and employs a depressing marketing approach. To recap, Motorola even attempted to produce modular phones, but they were not well received by customers. With the Moto Z flagship devices, the business was now probably going to make an impressive entry back into the premium segment. Moto Mods, slender bodies, and a distinctive design allowed Motorola to compete with other luxury brands, but they were unable to do so.
The smartphone market has been dominated by Samsung and Apple in the meantime. Why then do Moto phones struggle to gain market share? The Moto phones’ failure can be attributed, in part, to bad marketing. In addition to this, Motorola had to contend with certain major brands in order to boost its phone sales. A superb flagship shouldn’t skimp on anything. However, the Moto phones had a subpar camera system and a short battery life.
Motorola hasn’t stopped producing camera systems. In order to improve mobile photography even more, it developed the Moto Z Hasselblad mod. It fell short of Apple and Samsung’s camera capabilities, though. Similar to the Moto Mods, consumers had to attach bulky mods to their devices. Therefore, a number of users weren’t ready to accomplish it. Motorola decided to stop production as a result of the Moto Z lineup’s underwhelming sales. But things just got worse.
MOTOROLA STOPS MAKING FLAGSHIPS
During the Moto Z era, the firm didn’t introduce any additional flagship phones in the US. Unfortunately, there was a significant gap in the Moto Z portfolio. Motorola was prevented from upgrading the new generation due to the lineup concept. Despite having four different Moto Z phone generations, they were essentially the same gadgets. To ensure that the Moto Mods function with every new Z phone version, the business had to stick with the same design.
In other words, the dimensions of every successive generation remained constant. In addition, Motorola made updated versions of the Moto Z phones from the same material. The design cycle for smartphones often lasts no longer than two years. For its premium product, Motorola kept the same look for four years, though. It’s also important to point out that during these years, Apple released the iPhone X, XS, and iPhone 11 Pro all with essentially the same design. Why is this a problem, then?
MOTOROLA IS NO APPLE
Not as well-known as Apple is Motorola. ZDNet claims that the corporation made an effort to resemble Apple after reaching an 11% market share in the US. Additionally, the business trailed Samsung, a giant in South Korean technology, by by 21 points. It was 10 points better than Google, its previous owner, nevertheless. Nevertheless, Motorola had to have been making excellent phones for years in order to resemble Apple more. Additionally, you must establish a reputation for providing outstanding premium flagships.
Despite using the same body, Apple’s design did not prevent iPhones from incorporating new design elements. With each subsequent generation, Apple introduced more connectors, cameras, and sensors. Motorola, however, lacked all of these qualities. The business doesn’t have its own operating system to start. Moreover, For years, it didn’t release the top cellphones. Additionally, the Moto Mods prevented the business from redesigning the camera module. Or to put it another way, this was the Motorola flagship break.
It appears that the business was merely unable to comprehend the smartphone market at the time. Additionally, Motorola probably didn’t consider what other well-known businesses were doing.
